Based on data from beauty vlogs published by well-known YouTubers, Bhatia explores how they discursively negotiate multiple identities in a creative and participatory space, giving rise to complexities in the definition of categories such as expert, layperson, learner, and teacher in fluid and dynamic digital contexts. In this insightful book, Bhatia sets out to investigate the interdiscursive construction of identity on YouTube. Taking a multi-methodological approach to Critical Discourse Analysis, Bhatia examines beauty vlogs at the levels of socio-cognition, language, and genre to provide a better understanding of some of the measures of success and effect as well as new practices of expertise in online communication. The book contributes to a better understanding of how young people work online, often collaboratively, to conform to or resist mainstream notions of expertise, authenticity, race, and beauty; as well as the linguistic and semiotic tools they use to perform their identity, in order to become digital entrepreneurs and cultural influencers. Students and scholars in the field of discourse analysis, situated within the contexts of popular culture and social media, will find this book a valuable read. This volume also enhances the everyday person’s understanding of the complexities of new media communication and a new generation of cultural intermediaries.

This book presents a unique perspective into the investigation and analysis of public discourses, such as those of the environment, politics, and social media, springing from issues of key relevance to contemporary society, including the War on Terror, the 'Arab Spring', and the climate-change debate. Employing a qualitative approach, and drawing on data which comprises both written and spoken discourses, including policy documents, political speeches, press conferences, blog entries, informational leaflets, and corporate reports, the book puts forward a unique theoretical framework, that of the Discourse of Illusion. The research draws on discourse analysis, in order to develop and implement a multi-perspective framework that allows a closer look at the intentions of the producer/actor of various discourses, power struggles within social domains, in addition to the socio-political and historical contexts which influence the individual repositories of experience that create multiple, often contesting, arguments on controversial issues, consequently giving rise to discursive illusions. Discursive Illusions in Public Discourse: Theory and practice intensively explores the discourse of illusion within multifarious dimensions of contemporary public discourses, such as: * Political Voices in Terrorism * Activist Voices in New Media * Corporate Voices in Climate Change This book will particularly appeal to researchers working within the field of discourse analysis, and more generally for students of postgraduate research and specialists in the field of language, linguistics, and media. The book can also be used as a guide for non-specialists in better understanding the complexities of public discourses, and how they shape society's perceptions of some key social and political issues.

This collection examines and uses discourse to promote a better understanding of culture and identity, with the primary goal of advancing an understanding of how discourse can be used to examine social and linguistic issues. Many of the contributions explore how the formation of culture and identity is shaped by national and transnational issues, such as migration, immigration, technology, and language policy. The collection contributes to a better understanding of the process of intercultural communication research, as each author takes a different theoretical or methodological approach to examining discourse. Although different aspects of discourse are analyzed in this collection, each contribution examines issues and concepts that are central to understanding and carrying out intercultural communication research (e.g., structure and agency, static and dynamic cultural constructs, sociolinguistic scales, power and discourse, othering and alienness, native and non-native). This book was originally published as a special issue of Language and Intercultural Communication.

This collection examines and uses discourse to promote a better understanding of culture and identity, with the primary goal of advancing an understanding of how discourse can be used to examine social and linguistic issues. Many of the contributions explore how the formation of culture and identity is shaped by national and transnational issues, such as migration, immigration, technology, and language policy. The collection contributes to a better understanding of the process of intercultural communication research, as each author takes a different theoretical or methodological approach to examining discourse. Although different aspects of discourse are analyzed in this collection, each contribution examines issues and concepts that are central to understanding and carrying out intercultural communication research (e.g., structure and agency, static and dynamic cultural constructs, sociolinguistic scales, power and discourse, othering and alienness, native and non-native). This book was originally published as a special issue of Language and Intercultural Communication.

This book presents a unique perspective into the investigation and analysis of public discourses, such as those of the environment, politics, and social media, springing from issues of key relevance to contemporary society, including the War on Terror, the 'Arab Spring', and the climate-change debate. Employing a qualitative approach, and drawing on data which comprises both written and spoken discourses, including policy documents, political speeches, press conferences, blog entries, informational leaflets, and corporate reports, the book puts forward a unique theoretical framework, that of the Discourse of Illusion. The research draws on discourse analysis, in order to develop and implement a multi-perspective framework that allows a closer look at the intentions of the producer/actor of various discourses, power struggles within social domains, in addition to the socio-political and historical contexts which influence the individual repositories of experience that create multiple, often contesting, arguments on controversial issues, consequently giving rise to discursive illusions. Discursive Illusions in Public Discourse: Theory and practice intensively explores the discourse of illusion within multifarious dimensions of contemporary public discourses, such as: * Political Voices in Terrorism * Activist Voices in New Media * Corporate Voices in Climate Change This book will particularly appeal to researchers working within the field of discourse analysis, and more generally for students of postgraduate research and specialists in the field of language, linguistics, and media. The book can also be used as a guide for non-specialists in better understanding the complexities of public discourses, and how they shape society's perceptions of some key social and political issues.